Graphic Design

2020 BFA Thesis Show Branding, Site Development

Two of my friends and I were chosen to brand the Boston University 2020 BFA Thesis Show.

Our branding concept draws inspiration from the Kunsthalle and the School of Visual Arts’ rich history, and is grounded in form through the Rule of Thirds and points of interest. We were especially interested in the importance and weight of 2020 as a year, but we couldn’t have imagined back in October when we first proposed our branding, how important these inspirations and grounding concepts would be to both our practice and our thesis show as designers and artists.

The thesis show site can be found here.


Brand Matrix
Editorial, Installation

In a group of four, we designed and coordinated an installation inspired by the article Brand Matrix by Armin Vit and Bryony Gomez-Palacio.

Our main source of inspiration was Christopher Doyle’s Identity Guidelines. We were drawn to the absurdity of treating a person like a logo and creating a strict set of guidelines and wanted to apply this to ourselves in a humorous and ironic way.

Los Angeles Design Festival 
Branding, Web Design

This project is a rebranding exercise for the LA Design Festival. Using the four letters, “LADF,” I’ve designed a mark used to contain and exhibit featured work, similar to a design festival. The entire brand identity reflects the fresh and contemporary design scene as well as the vibrant and sunny city of Los Angeles.







First Generation Creatives
Editorial, Web Design

To pay tribute to first generation and immigrant artists that are great influences and inspirations to myself as a young first generation American, I’ve designed my references in and A to Z convention. In school, we aren’t exposed to many artists of color. As I got older, my vocabulary grew and I realized that I was more drawn to artists whose stories that I could relate to. With this book, I want to showcase the artists’ work as well as how their background impacts their own practice.







Boston University Libraries Digital and Printed Design 

Since junior year, I have been a part of the Anita Greene Scholar program for the Mugar Memorial Library at Boston University. We have weekly meetings and I design posters, stickers, bookmarks, social media posts, and digital media that is posted around the library and the Boston University campus.







Boston Public Library

Branding


This project is a rebranding exercise for the Boston Public Library. The BPL is a historical landmark in the heart of Boston, yet their branding doesn’t reflect its significance.

The library has two main buildings: the old Johnson Building and the new McKim building. The brand reflects this duality of the old and the new.






Restival

Branding, Digital Design


During the summer of my sophomore year, I interned at Los Angeles based creative agency, The Confluence Group. 

I was asked to sit in on the initial pitch meeting with the leaders of Restival, and afterwards I was assigned the task of redesigning their website, newsletter, and a proposal deck that would be sent to Restival as a final approval. Taking elements of their original brand elements, I modernized their brand by taking it a more sophisticated route while maintaining their feminine and whimsical aesthetic.





Context Magazine 

Editorial


Growing up, it was a rare thing for me to see anyone that looked like me on the cover of a magazine, so I decided to create my own. Context Magazine is a contemporary fashion magazine that spotlights the female Asian role models that influenced me as a person and as an artist. Through the use of bright colors, I wanted to reflect the richness of Asian culture. The use of both serif and sans serif typefaces represent the contrast and struggle in growing up as an Asian-American: having to find the balance between Asian and Western traditions and cultural influences.

IDEA 2019

Print & Installation Design 
 

My friends Angie, Jiayi, and I were approached to help brand and design for  Innovate@BU's IDEA 2019 Conference. We designed and produced all signage at the conference as well as an interactive installation piece displayed at the entrance.

This was the first project that we worked on after forming our student-led design studio at Boston University, AJA Design.





Behr Paint 

Art Direction


In the summer of 2019 I had the  opportunity to intern at an advertising agency, PITCH (now MotiveLA), in Culver City, California. It was such an interesting experience learning about ins and outs of advertising and how an ad comes to life. Just a few days into the internship, we were introduced to our summer intern project: ideating and producing a Behr Paint how to video that told the story of the millennial DIY experience in a unique way. We then went to Santa Ana and presented this spot to the Digital Marketing team at Behr.