Behr Paint
Advertising
2019
Members: Alexandra Abriel, Alexandra Mourad, Angela Sun, Christian Bartlett-Matthews, Jack Tobin, Jacqueline Vigil, Michael Blackman, Sabrina Herrera, Samuel McKinney, Toni Marinkovic
In the summer of 2019 I had the opportunity to intern at an advertising agency, PITCH (now MotiveLA), in Culver City, California. It was such an interesting experience learning about ins and outs of advertising and how an ad comes to life. Just a few days into the internship, we were introduced to our summer intern project: ideating and producing a Behr Paint how to video that told the story of the millennial DIY experience in a unique way. We then went to Santa Ana and presented this spot to the Digital Marketing team at Behr.
In the summer of 2019 I had the opportunity to intern at an advertising agency, PITCH (now MotiveLA), in Culver City, California. It was such an interesting experience learning about ins and outs of advertising and how an ad comes to life. Just a few days into the internship, we were introduced to our summer intern project: ideating and producing a Behr Paint how to video that told the story of the millennial DIY experience in a unique way. We then went to Santa Ana and presented this spot to the Digital Marketing team at Behr.
Starting off with insight mining, we split off into 3 groups and determined 3 main insights. Then each group drafted up a spot idea which we presented to the executive team. One of the toughest parts of the process was having everyone
Then came putting ourselves in the shoes of the DIYers. We all took turns sanding and staining to prep the furniture. We got the help of some of our coworkers, and the filming finally began! After editing and sound the video was finished. My fellow design intern, Jackie, and I designed the deck, and off we went to present at Behr!