Los Angeles Design Festival
2019
![](https://freight.cargo.site/t/original/i/51e8e41aa75251f94e08f0a488b45482773e0228824aa04ee6243be84204d7cc/ladf-poster-crop.jpg)
This project is a rebranding exercise for the LA Design Festival. Using the four letters, “LADF,” I’ve designed a mark used to contain and exhibit featured work, similar to a design festival. The entire brand identity reflects the fresh and contemporary design scene as well as the vibrant and sunny city of Los Angeles.
![](https://freight.cargo.site/t/original/i/681adf87059b3fae98132496edc7a798a2e77d00f2beedc42496d18570c62be1/ladf-logo.jpg)
![](https://freight.cargo.site/t/original/i/4b27f24736ad4d7952a13a84cdf2ba5b742a9824947fae805482e1def233f956/second-mark.jpg)
![](https://freight.cargo.site/t/original/i/298756ed254ff80923f2c83d9bf0032493390a8ea4d94c4db49a729ece1d2223/typeface-.jpg)
![](https://freight.cargo.site/t/original/i/86a8ee9bff14d349bb63c565a0a4837fa76a6859c53a70d0fabf111f4cf4eaf9/colors.jpg)
![](https://freight.cargo.site/t/original/i/3d4cc79630f81af5f109742ba11df7a968c0532eb2ad1ea60d3236b1baa5c2a9/logo1.jpg)
![](https://freight.cargo.site/t/original/i/98118b781e0b3cbe196f4c720515e1d56330f924502e101ce4720b45494c7c6b/logo2.jpg)