Graphic Designer

Los Angeles Design Festival

This project is a rebranding exercise for the LA Design Festival. Using the four letters, “LADF,” I’ve designed a mark used to contain and exhibit featured work, similar to a design festival. The entire brand identity reflects the fresh and contemporary design scene as well as the vibrant and sunny city of Los Angeles. 

The one page event website introduces the festival in a simple format following the brand guidelines. I wanted to test the scale of the page elements since the page doesn’t contain too much content.